Three snapshots from independent film’s nonprofit ecosystem reveal how philanthropic capital is quietly reshaping arthouse theaters, grant-funded productions, and distribution
Let’s take it a few steps further. It isn’t just about getting films in venues and on platforms but more importantly getting them seen.
I have had non-profit cinemas tell me that they are doing great since they got some major donors and have money in the bank. When I ask, “How many came to see “film xyz?” the answer too often admits to tiny audiences.
Realistically some films have little interest. But I believe too many are missing their potential.
Gosh, I hope these theater managers count attendance as a key metric of organizational health. I mean, that's the whole ballgame! Why be a movie theater if no one comes to watch the movies? I'm always interested in learning what the revenue mix of a cinema is: what % is earned vs contributed revenue, and which of those (or both) has the greatest potential for growth...
Great post, I received this post from third people who thought I would be interested…and they were right.
I do not want to spam here, but I would love to hear your opinion on my last Substack text, which I feel can participate in a dialogue with yours. Thanks!!
Thank you! It's a great read, and not SPAM at all. It offers a very helpful global perspective on what's happening in the US, which is an angle US-based media often ignores.
A very good column.
Let’s take it a few steps further. It isn’t just about getting films in venues and on platforms but more importantly getting them seen.
I have had non-profit cinemas tell me that they are doing great since they got some major donors and have money in the bank. When I ask, “How many came to see “film xyz?” the answer too often admits to tiny audiences.
Realistically some films have little interest. But I believe too many are missing their potential.
Gosh, I hope these theater managers count attendance as a key metric of organizational health. I mean, that's the whole ballgame! Why be a movie theater if no one comes to watch the movies? I'm always interested in learning what the revenue mix of a cinema is: what % is earned vs contributed revenue, and which of those (or both) has the greatest potential for growth...
Excellent piece - thanks for all the insight from your other side!
Great post, I received this post from third people who thought I would be interested…and they were right.
I do not want to spam here, but I would love to hear your opinion on my last Substack text, which I feel can participate in a dialogue with yours. Thanks!!
Would be happy to read it! Can you pls share a link? TY!
Sure!! Thanks. I didn't want to SPAM you :) Here you have, and I hope you find it interesting: https://paubrunetfuertes.substack.com/p/without-public-institutional-support
Thank you! It's a great read, and not SPAM at all. It offers a very helpful global perspective on what's happening in the US, which is an angle US-based media often ignores.
Congrats on all of the success at The Roxie! We are so proud!
thank you for this piece maida!
Beautifully written and full of personality. Loved this piece. Thank you, Maida.